Barclays secures long-term partnership to elevate Women's Super League

The Women’s Super League and Women’s Championship have recently inked a multi-year title sponsorship deal with Barclays, reportedly exceeding £30 million (S$51.7 million) according to British media sources. This deal stands as the most lucrative commercial agreement for both leagues.

The new deal provides a substantial financial boost for the WSL and Women’s Championship, which were taken over by Women’s Professional Leagues Limited (WPLL) in August.

The landmark renewal is the biggest deal in women’s football in Britain, the Football Association (FA) said, with Barclays doubling its investment to strengthen their support of the women’s game.

The British bank also extended its partnership with the FA for an additional three years, lasting until 2028 and renewed its men’s Premier League sponsorship for an additional four years, where it remains as the official banking partner until 2029.

Chelsea won their seventh WSL title last season on goal difference under former coach Emma Hayes. The champions are now coached by Frenchwoman Sonia Bompastor.

Manchester City, runners-up last season, drew with Arsenal in their league opener while Chelsea, Brighton & Hove Albion, Tottenham Hotspur and Manchester United all won their first game of the season.